For Takapuna and North Shore locals the spring re-opening of the Takapuna movie theatre complex is much anticipated. Movies will come back to Takapuna in the very near future with a completely new brand that goes hand-in-hand with the refreshed facility that has undergone significant enhancements.

As we featured in the August issue of Channel Magazine, the complex suffered considerable damage during the floods of January this year, on top of an earlier electrical fire. This damage has resulted in the refurbishment of the complex.
The exciting thing for Takapuna and the North Shore is that the business owners, Helen and Shaun Hayward, are totally focused on the success of the business. The much-loved cinema looks to have an exciting future in Takapuna!
When the movie theatre does re-open it will also be with a completely new name and brand. In coming weeks locals will see the wrapping coming off of the building and the new ‘Takapuna Beachside Cinemas’ branding taking pride of place.
This is branding that has been developed locally for locals – something that the Channel Mag team is also happy about. We’re all about doing it local!
The local business that Helen and Shaun Hayward turned to for this branding was Takapuna-based Lime Digital.
“We are extremely happy with the branding that Luke and his team at Lime have arrived at for us,” says Helen. “We were keen to use a local business that understood the local area, and that proved to be a good approach. We wanted Rangitoto to feature and the Takapuna Beach vibe to be prominent. The Lime crew were very patient with us and we have ended up with a great name and a brand that really does tick off everything we wanted.”
Shaun explains that the Takapuna Beachside Cinemas plan is to get really involved in the local community.
“The neat thing about a cinema complex such as ours is it can offer so much to the community,” explained Shaun. “Not only will we be showing the very best blockbuster movies, but with four cinemas within the complex we have lots of flexibility for a range of other uses as well, such as special interest screenings, fundraising events, product launches, corporate functions, birthday parties and more.
“A good example is we already have an ethnic group which books a theatre regularly to enjoy movies in their language.”
Our strategy is to encourage people to get out and support their local restaurants, as well as the cinema,” adds Shaun. “We’re not going to  compete with them. We’ll stick to the standard cinema fare. Movies should be about popcorn, candy and ice cream!
“We also want to ensure that when people come to the cinema, the other businesses in Takapuna benefit as well. We will be doing our best to team up with local hospitality businesses to offer movie and dining combos to ensure we add vibrancy to Takapunan and people have memorable experiences.”
There’s a well-stocked bar, a completely refurbished lounge area with striking new décor and colours. The dedicated party room goes hand-in-hand with movie genre-themed nights and other events.
“We are also very fortunate to have lots of close-by parking in Takapuna,” adds Helen. “There’s currently the carpark right alongside the cinema and then two other major carpark buildings just a few minutes’ walk away, in Huron Street and at the Bruce Mason Centre. There is also lots of street parking and lots of other parking spots in Takapuna.
“We’ve watched the development of the new Waiwharariki Anzac Town Square taking shape quite near to us as well. This will also make it very easy and pleasant for movie goers to park and stroll through to the cinema and the many excellent cafes, bars and eateries we have around us.”

Takapuna Beachside Cinemas – Anzac Street, Takapuna – opening soon!